SOAB PARTY

SOAB is a fresh, vibrant lifestyle and events brand created for Gen Z and young Millennials. We specialize in curating day parties, events and immersive experiences that bring sunshine to London’s often gloomy cityscape.

Built on a foundation of inclusivity, creativity, and good vibes, SOAB is all about creating spaces where everyone feels relaxed, seen, and celebrated. From listening parties and brunches to concerts and brand activations, we’ve done it all—always with a focus on fun, connection, and showcasing emerging creative talent.

Our community is made up of young, diverse, culture-forward 21-35 year olds, making SOAB the perfect platform for brands looking to authentically connect with the next generation. If you’re looking to transform ordinary moments into unforgettable experiences, SOAB is where it’s at.